Imagine Cinemas’ branding feels outdated, as it has remained unchanged since its opening in 2005. My goal was to refresh the brand by focusing on promoting a sense of community and a cozy, inviting experience, rather than emphasizing technology, which aligns as it’s a smaller business. The design draws inspiration from retro elements, such as drive-in theatres and vintage televisions, creating a nostalgic atmosphere that resonates with audiences while giving the brand a modern updat